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Subscribe to my Newsletter!
...please?Adding subscription capability straight from your website, can increase subsciption rates dramatically. The easier it is to subscribe to a newsletter the more likely a viewer will become a subscriber. While a statement that says "To receive Newsletter-X send an email with 'SUBSCRIBE' in the subject" may work, it can be easier (and easier means more subscriptions). There are many, many ways to offer this functionality, here are four of the most reasonable ones;
METHOD 1 : Simple Link
The tried-and-true simplest form of newsletter subscription, a simple HREF link to a "mailto:".
Click here to receive NewsletterX
HTML Code:
<A HREF="mailto:newsletter@yourcompany.com?subject=Subscribe NewsletterX">Click here to receive
NewsletterX</A>
METHOD 2 : Simple Button
Virtually the same thing as METHOD 1, but by creating a <FORM> with a single button, the look is a little more professional.
HTML Code:
<FORM ACTION="mailto:newsletter@yourcompany.com">
<INPUT TYPE="hidden" name="subject" value="subscribe 100">
<INPUT TYPE="submit" VALUE="Subscribe to Newsletter X">
</FORM>
METHOD 3 : Dropdown List
If you are offering more than one Newsletter and want to offer the signup for all of them in the same place, a FORM can be used with a drop list allowing the user to select from a range of subscriptions.
HTML Code:
<FORM ACTION="mailto:newsletter@yourcompany.com">
Subscribe to List:<BR>
<SELECT name="subject" size=1>
<OPTION value="subscribe NewsletterX">Newsletter X
<OPTION value="subscribe NewsletterY">Newsletter Y
<OPTION value="subscribe NewsletterZ">Newsletter Z
<OPTION value="subscribe NewsletterXX">Newsletter XX
<OPTION value="subscribe NewsletterYY">Newsletter YY
<OPTION value="subscribe NewsletterZZ">Newsletter ZZ
<OPTION value="subscribe NewsletterAA">Newsletter AA
</SELECT>
<INPUT TYPE="submit" VALUE="subscribe"><BR>
</FORM>
METHOD 4 : Web-Based (www.mail-maniac.com)
Although it requires the user to actually type in their email address** and doesn't utilize the user's pre-configured (presumably tested and correct) email client, using a webmail form processor can offer an elegant, integrated feel to the subscription process. The following example utilizes a free service called "mail-maniac.com", and the use of another form processor would necessitate the alteration of code.
A tip while using mail-maniac.com; use "(at)" instead of "@" in your email address to avoid webcrawlers employed by spammers.
HTML Code:
<FORM NAME="subscriber" METHOD="post" ACTION="http://www.mail-maniac.com/" ENCTYPE="multipart/form-data">
E-Mail Address<BR><INPUT TYPE="text" NAME="from"><BR>
Subscribe to List:<BR>
<SELECT name="command">
<OPTION value="subscribe NewsletterX">Newsletter X
<OPTION value="subscribe NewsletterY">Newsletter Y
<OPTION value="subscribe NewsletterZ">Newsletter Z
<OPTION value="subscribe NewsletterXX">Newsletter XX
<OPTION value="subscribe NewsletterYY">Newsletter YY
<OPTION value="subscribe NewsletterZZ">Newsletter ZZ
<OPTION value="subscribe NewsletterAA">Newsletter AA
</SELECT>
<INPUT TYPE="hidden" NAME="mailto" VALUE="newsletter(at)yourcompany.com">
<INPUT TYPE="hidden" NAME="subject" VALUE="website request">
<INPUT TYPE="hidden" NAME="fromname" VALUE="subscriber">
<INPUT TYPE="hidden" NAME="goto" VALUE="http://www.google.com">
<INPUT TYPE="submit" VALUE="subscribe">
</FORM>
** studies show that approximately 5% of email addresses are typed in incorrectly when manually inputted by users.