Email List Management Made Easy

• Multiple Lists

  An unlimited number of separate newsletter lists may be administered from a single email account. Unlike other systems, Paperboy does not require a separate email account for each list.
  
  

• Advanced Address Import Capabilities

  While simple ASCII text files are preferred, many different file formats are capable of being imported into Paperboy. Paperboy is also capable of importing from Outlook Express address books and the inbox.
  
  

• Blacklisting

  Certain addresses can be blocked from receiving email from certain lists. These lists of addresses not to send to are "Black Lists". Blacklists can be maintained separately for each list.
  
  

• Page Tags

  Frequently changed information, such as a copyright notice, can be represented with a page tag. Page tags can be typed into the email like normal text, but when the list is sent, the page tag is replaced with its corresponding contents. An example would be the sentence "Widget Co. News for %WEEKDAY% %MONTH% %DAY_OF_THE_MONTH%, %YEAR%" would be processed to say sentence "Widget Co. News for Wednesday October 5, 2005" when Paperboy parsed the current date into the message upon sending.
  
  

• Advertisements

  Working on the concept of Page Tags, advertisements utilize the Page Tag %ADVERTISEMENT%. The %ADVERTISMENT% Page Tag will be replaced with a randomly selected advertisement from the advertisements made available to the list by the list manager, deducting credits from the appropriate advertisement account.
  
  

• Double Opt-In Functionality

  Avoiding abuse of automated subscription services, Paperboy employs a "double opt-in" subscription mechanism. When a subscription request is sent, Paperboy sends a randomized authorization code to the address subscribing. If the code is not returned in a reply to Paperboy, the subscription request will not be honored. The double opt-in method helps protect newsletter lists from being abused by malicious individuals subscribing other individuals without their consent.
  
  

• Built-In Text and HTML Editors

  Whether compiling text or HTML newsletters, Paperboy has built-in highly functional editors. In some other systems, the onus is on you to compile your newsletter in another editor and then import that work into the system. If you already have a preferred editor, Paperboy lets you specify it to use automatically instead of one of the internal editors.
  
  

• Multiple Attachment Capability

  Although email attachments are not suggested due to the increased server security and filtering systems around attachments, Paperboy supports them if you have a need.
  
  

• Test Send and WYSIWYG Preview

  Blindly typing in information and seeing it the same time your customers do can be embarrassing. Paperboy allows you to see the email in its fully composed form before sending as well as sending test email, prior to sending it to the list
  
  

• One-Click Manual Actions

  On any automated system, some messages will not be understood. The "unprocessed" emails can easily be acted upon by simply clicking the appropriate action button to subscribe, unsubscribe, etc.
  
  

• Automatic Archives

  Every email sent through Paperboy to a list is archived and easily exported to HTML for "back-issue" viewing on your website.
  
  

• Built-In Messages & Reports

  Highly configurable messages can be set for individual Auto-Response Trigger success and failures as well as reports sent to list owners and advertisement sponsors.
  
  

• Automatic Polling & Responding

  By utilizing Auto-Response Triggers (Regular Expressions) to identify the purpose of incoming email, Paperboy can decipher incoming mail and send appropriate responses with no intervention from the list manager.
  
  

• Highly Configurable Mail Processing Rules

  Mail processing rules consist of groups of Auto-Response Triggers and can be created by the list manager, greatly expanding upon the Paperboy's functionality.
  
  

• Detailed Individual Logs

  Each list generates its own log, each different day it is used. Utilizing separate logs means there is no weeding through massive logs clogged with unnecessary information.

Valuable Resources
• How to get rid of SPAM in Paperboy
  Spammers are out there, and if your running a newsletter with Paperboy, SpamPal can be a mighty blessing.
  
  
• Subscribe to my Newsletter! (please?)
  Making it easy to subscribe, makes it more likely to subscribe.
  
  

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